Tag: email surveys

  • Five Key Considerations for Customer Surveys

    July 28, 2011
    1. Audience:  Consider the audience for your survey.  Are you striving for opinions from all customers and target markets?  Or would you like to hone in on a particular age segment, such as young adults?  Once you select your audience, define your objectives with your target in mind, then craft the survey questions.  For a survey that pins down the most valuable data, companies customize question wording, selection, and survey length to best fit the audience.
       
    2. Approach:   Based on your target audience, choose the appropriate survey delivery method, including mail, email, phone, online, or a combination. Older respondents may prefer mail surveys, and may be more willing to complete a longer survey. Busy professionals, on the other hand, may prefer to respond to a five-question survey via mobile device. If you want to reach all segments, offer the survey through different mediums.