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WRAL – Secret Shoppers Working to Improve Customer Service
February 17, 1999A Bit More on the Importance of Mystery Shopping for Businesses In 1999, Elaine Buxton discussed the use of mystery shopper reports to implement target improvements within a business with WRAL reporter, Ericka Lewis. “You can look at your income statement or your balance sheet but it’s not going to tell you how you’re doing […]