Trade Journal Publishes Elaine Buxton’s Second Article about Mystery Shopping
January 4, 2000.Raleigh, NC. — January, 2000 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton. It is entitled Similar But Different . The article compares and contrasts the uses and outcomes of mystery shopping programs and customer satisfaction studies. “I was pleased to be asked to […]
Trade Journal Publishes Elaine Buxton’s Article about Mystery Shopping
January 2, 1999Raleigh, NC. — January, 1999 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton. It is entitled Mystery Shopping Reports: Are Quality and Timeliness Competing Priorities?. The article discusses widespread acceptance of internet reporting for mystery shopping programs and the dilemmas that speedy reporting presents […]