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Trade Journal Publishes Elaine Buxton’s Second Article about Mystery Shopping
January 4, 2000Raleigh, NC. — January, 2000 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton, entitled Similar But Different The article compares and contrasts the uses and outcomes of mystery shopping programs and customer satisfaction studies. “I was pleased to be asked to share our experience […]
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Trade Journal Publishes Elaine Buxton’s Article about Mystery Shopping
January 2, 1999Raleigh, NC. — January, 1999 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton, entitled Mystery Shopping Reports: Are Quality and Timeliness Competing Priorities?. The article discusses widespread acceptance of internet reporting for mystery shopping programs and the dilemmas that speedy reporting presents to both […]