Developing creative ways to capture more sales and increase customer satisfaction is essential for retail companies during tough economic times, and especially during the holidays. Borders Books recently announced an initiative to win more customers with its “Customer Commitment.” In an effort to capture the sale, even if the store does not have the item in stock, Borders makes an offer to customers to find the item online and ship to them with free shipping. A low-price promise is also part of the Customer Commitment, because Borders promises to match a competitor’s advertised, in-store price.
