Here at Confero, we get lots of questions from mystery shoppers asking how they can improve their shop ratings. One easy way to improve your shop rating is to make sure you are providing a clean, concise mystery shop report every time. Here is a list of the Top Six Mistakes to Avoid When Completing a Mystery Shop Report:
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Copying and pasting shop information. Each mystery shop is unique, so each mystery shop report should be unique to each individual shop. Our clients do not accept reports with copied or “canned”comments, as they expect each unique mystery shop/audit visit’s conversation to be reported individually. That’s what they are paying for. Copied or canned comments imply that the mystery shopper did not make the required observations or give them full attention. For more details about this, see Cathy Stucker’s blog about all the “Dangers of Copy and Paste.”
