On The Spot Rewards News

Five (5) Key Considerations for On-The-Spot Rewards Mystery Shopping

Nov 06, 2008 by Elaine Buxton

On-the-spot rewards are an effective way to encourage employee participation toward attaining specific behaviors. They are especially effective when put into place for a limited time (to maintain excitement) and are simple to understand. Sometimes, revenue-generating behaviors may not seem natural to your team, but a simple suggestion, backed up by an offer to the customer, can increase revenue dramatically. Under the proviso that “what gets measured, gets done”, on-the-spot rewards go a bit further, moving toward, “what gets mentioned, gets sold”.

Frontline Employees—Advocate or Adversary for your Brand?

Aug 21, 2009 by Elaine Buxton

As I unloaded my cart on a recent visit to the grocery store, I heard the cashier tell his fellow employee, “I’m so tired of working this line…I can’t wait to be out of here!” Hearing this, I considered how the store manager would react if he heard this from his employee. To be sure, the manager would consider the comment a poor reflection on his store and on the company brand. Employees who talk about being bored on the job – in front of customers – are adversaries for a brand rather than advocates, a situation every company wants to avoid.

While no company would have turned to economic recession as a strategy, as it turns out, many companies have reaped an unexpected benefit of the recession—their employees’ increased engagement in serving customers. What happened? In an economy riddled with high unemployment, employees translated being grateful to their employers for their jobs to being grateful to customers for providing them. The connection between customer and paycheck became clear and direct.

Many consumer products companies have used that same principle with on-the-spot rewards programs, a strategy to increase

Confero Profiled in Triangle Business Journal

Oct 02, 2009 by Confero Inc.

Cary, NC — October 2, 2009 Confero Inc. was profiled in the Business Journal’s “Sales and Marketing: Sales Stories” section this week. Click here to read the full article entitled: Using Metrics to Help Retail Shops Sell More”.