On The Spot Rewards News

Five (5) Key Considerations for On-The-Spot Rewards Mystery Shopping

Nov 06, 2008 by Elaine Buxton

On-the-spot rewards are an effective way to encourage employee participation toward attaining specific behaviors. They are especially effective when put into place for a limited time (to maintain excitement) and are simple to understand. Sometimes, revenue-generating behaviors may not seem natural to your team, but a simple suggestion, backed up by an offer to the customer, can increase revenue dramatically.

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Frontline Employees—Advocate or Adversary for your Brand?

Aug 21, 2009 by Elaine Buxton

As I unloaded my cart on a recent visit to the grocery store, I heard the cashier tell his fellow employee, “I’m so tired of working this line. I can’t wait to be out of here!” Hearing this, I considered how the store manager would react if he heard this from his employee. To be sure, the manager would consider the comment a poor reflection on his store and on the company brand. Employees who talk about being bored on the job – in front of customers – are adversaries for a brand rather than advocates, a situation every company wants to avoid.

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Confero Profiled in Triangle Business Journal

Oct 02, 2009 by Confero Inc.

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How will new Gift Cards Rules Impact you and Your Customers?

Nov 18, 2010 by Confero Inc.

Gift cards are always an important element of retail offerings during the holiday season, but perhaps even more so this year, as companies conform to new gift card rules.   While consumers increasingly choose gift cards for holiday purchases, 13% of customers indicated in the 2010 gift card survey that they would be reluctant to purchase gift cards with expiration dates and additional fees.   Now, thanks to the new rules, consumers have fewer fees to consider when deciding on gift cards. The new rules mandate that companies may no longer charge fees for gift cards that are dormant or inactive.  Another element of the rules is that stores list gift card disclosures clearly on the back of the gift card.

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“Evaluate and Motivate”; Confero’s Insights Highlighted in Retail Merchandiser

Nov 18, 2010 by Confero Inc.

Confero's insights about incentives are highlighted in Retail Merchandiser's recent, "Evaluate and Motivate," article.  Employee motivation during the busy holiday selling period is key to maximized sales. Stores want their employees to offer excellent service even when they feel overwhelmed, and providing incentives is a great way to do this. Retail employees who provide a positive experience for customers--especially those who may not usually shop at the store--increase the chance that more customers will return to buy after the holidays.

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