In Store Research

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Confero’s in-store research services help businesses gather objective, location-level insights into customer experience, merchandising effectiveness, operational compliance, and competitive positioning, enabling data-driven decisions that improve performance and consistency across locations.

Summary

Service Type

In Store Research by Human Auditors

Provider Name

Confero, Inc., Telephone No.800-326-3880

Area

United States

Description

Confero’s in-store research services capture objective field data on customer experience, operations, merchandising, and competitive factors to help improve retail performance.

Research

In-store research engages with customers, products, and conditions in-store.

Point of purchase (POP) placement
Product pricing
Competitor pricing
Consumer Packaged Goods (CPG) brands at retail
Consumer behavior in store
Advertising and promotions
Store traffic
Customer feedback

Methods

Research methods matched to your needs.

In-store interviews
User experience interviews: self check out, apps
Ethnography: observational research
In store audits: announced and unannounced
CPG support: promo, POP, product placement
Price checks
Wayfinding
Mystery shopping

Case Studies

Restaurant Menu Rollout Case Study | Confero

See how a national restaurant chain boosted menu rollout success with Confero’s contest-based mystery shopping and evaluation program.

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Grocery Checkout Time Case Study | Confero

How a regional grocery chain cut checkout delays with Confero’s mystery shopping—baseline data, root causes, and actions that boosted loyalty.

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Retail Reset Audit Case Study | Confero

How Confero audited 2,000+ stores in 3 days—verifying rebranded POP and gift cards so a national campaign launched on time.

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Military Stores: Associate Product Knowledge and Returns | Confero

A military organization partnered with Confero to evaluate product knowledge, return handling, and customer interactions in base stores. Through customized programs and detailed evaluations, the organization gained clear insight into associate performance, merchandising quality, and the customer experience across multiple locations.

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Testimonials

What Our Clients Say

This is fantastic information. The information we presented last week was received really well and created a lot of discussion with franchisees at the owners meeting. Thank you again for your support.

Global Beverage Company

Senior National Sales Executive
Internal Quality Control Audit Program Review -
Confero has helped our company develop an internal quality control audit program that focuses on key issues which are important to our customers. In three years, the program has grown in such fashion that our management teams have collectively raised their average audit scores dramatically. It has become an integral element of the management department’s focus on property performance, and allows our managers to produce achievable results that reflect positively on the manner in which they operate their centers.

Shopping Center Management Company

VP, Retail Management & Confero’s Internal Audit Program Review

Latest Blogs

Blogs

New Tech and Evolving In-Store Processes. How to Find Customer Pain Points

07 Jul, 2020 by Confero Inc.

Using Mystery Shopping to Find CX/UX Pain Point is an article written by our CEO Elaine Buxton. The pandemic has challenged consumers to understand new...

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Why Confero

Why us

Experience: our seasoned project leaders will design your program to get the analytics you need.
Right size, right partner. Large enough for your national program. Small enough for your regional program.
Best in class program design.
A proven history of long term, satisfied clients.
Actionable, easy to use reporting.
Unlimited dashboard views allow your management team to see their results, their way.
Reporting tools for every need.
Worthy of your trust. We are known for integrity.
Comprehensive quality control baked into every process.
Industry leadership. Active leadership in the Mystery Shopping Professionals Association.
Performance incentive procurement and fulfillment. Reward your star performers.