Category: Client –

Customer expectations are shifting, and customer experience research is evolving with it. Here’s how Confero is reimagining methods, insights, and reporting to help brands prepare for 2026 and beyond.

Customer experience research goes beyond surveys. This blog explains how mystery shopping, compliance audits, and customer feedback work together to help brands improve loyalty, revenue, and compliance.

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Last year, Confero was honored as the 2024 U.S. Chamber CO—100 Top Small Business of
the Year and recognized as the Top Enduring Business. As we look toward October 7th,
when the 2025 winner will be announced, I’ll be there to cheer them on—and to reflect on
what “enduring” has meant for us.

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Companies often say they want customer, employee, or compliance insights. But the real 
question is—are you ready for what those insights may reveal?

Ever been asked to “give us a 10” on a customer survey?

It might seem harmless — but it’s actually a textbook case of Goodhart’s Law: When a measure becomes a target, it stops being a good measure.

When employees coach customers on how to answer surveys, the data stops reflecting reality. Real service gaps get hidden, trust is lost, and leaders miss the insights they need to improve.

If your business relies on survey scores, this is a must-read. The numbers might look good, but what’s really happening with your customers?

#MysteryShopping #CustomerExperience #CXResearch #GoodhartsLaw #CustomerFeedback #CX