Category: Client –

Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty.  If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be. 

Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero shares a helpful calculator to do just that.

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Confero offers Social Media Monitoring, to complement your mystery shopping! 

This checklist includes considerations for retail mystery shopping programs.