Category: Leadership News

  • What Happens When Employee Dress Does Not Mirror Your Brand?

    August 30, 2011

    No manager wants to be in this situation: An employee arrives at work wearing something that does not fit with the company dress code.  When this happens, usually the manager talks to the employee about what not to wear to work.  Whether the inappropriate clothes are flip flops or short shorts, the conversation is necessary because most managers acknowledge that employee appearances go hand in hand with a positive brand.

    Employees are your brand, regardless of whether front line associates interact with loan customers, restaurant diners or car owners.   Employee appearances matter because they impact customer experience.  Within the retail environment, uniforms and consistent dress codes allow customers to easily identify the employees who can assist them.  Formal business attire can inspire confidence within banking, financial service and automotive sales environments.

  • Elaine Buxton Of Confero, Inc. Honored By Women’s Foodservice Forum

    June 16, 2011

    Customer Experience Measurement Firm President Receives Committee Contributor Of The Year Award

    CARY, N.C. – Elaine Buxton, president and CEO of Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm, hasbeen named a 2011 Committee Contributor of the Year by the Women’s Foodservice Forum (WFF), a leadership development organization that empowers women in the foodservice industry to achieve their highest potential. Buxton was honored for her work on the Executive Programming (Summit) committee. The annual WFF Executive Summit was held in Sept. 2010, and offered executive-level education, provided by the Kellogg School of Business, in an intimate environment. Buxton received the award for her record of achievement of prompt and timely committee work and project fulfillment; enthusiastic and visible contributions that helped the committee and WFF succeed in its goal; consistent demonstration of significant efforts and contribution to the committee work; focus on developing the committee and herself; and exceeding expectations of committee chairs and assisting in making the committee better than it was in previous years.

  • Confero CEO Elaine Buxton Finishes Year as President of Industry Association MSPA

    January 13, 2011

    As 2010 came to a close, Elaine Buxton completed her term as President of the Mystery Shopping Providers’ Association (MSPA), North America.    Elaine has been involved with MSPA since its beginning in 1998. Confero was a charter member of the organization.

  • Elaine Buxton Supports The NC Center For Women In Public Service’s Women On Board Initiative

    November 9, 2010

    Confero, Inc. President And CEO Named To 2010 Steering CommitteeTo Encourage Women’s Participation on N.C. Boards And Commissions

  • Confero Featured in The Cary Citizen’s Hidden Giant Series

    October 29, 2010

    Confero, Inc. was recently featured on CaryCitizen.com in their “Hidden Giants” series.