Category: Mystery Shopping

Want to test the waters before entering into a full-scale mystery shopping  program?  A mystery shop pilot lets you do this.  Prior to beginning a mystery shopper program narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot. Sharing Seven Key Insights […]

Over the years, we’ve learned a few things about mystery shops with prizes, including how to make the biggest impact with your team.  Now that businesses have reopened after the Covid-19 crisis, getting the most from your customer experience measurement budget is more critical than ever, and that means spending funds on prizes that will […]

The pandemic has challenged consumers to understand new tech and evolving in-store processes. Here's how to find where consumers have trouble interacting with your company. 

3^rd party delivery services like DoorDash and Uber Eats reach your current guests as well as gain new ones with its convenience and ease of ordering.  It’s just as important to measure the 3^rd party delivery experience

Change how you share mystery shopping outcomes with the team and improve results for future mystery shops.

Many clients receive emails with a link to the mystery shop result. Sometimes, managers forward or comment on the mystery shop, and copy a Confero team member, so we see their coaching comments to staff. The variety of feedback we see in terms of positive and negative coaching is eye opening!

What makes for action-oriented coaching for both good and bad mystery shopping results?