- November 30, 2012
Restaurant mystery shoppingand training efforts are even more important during the holidays, with busy employees facing the challenges of managing more customer traffic. With holiday celebrations for family and offices soon to be in full swing at restaurants across the nation, and alcohol often a big
- March 3, 2011
Confero’s 25 years in the customer experience research field has allowed us to interact with various industries over the years. With our experience in so many diverse industries, we apply knowledge to new projects in unique ways. Here’s a list of 25 types of businesses that Confero has worked with over the decades, by providing them with services including onsite, telephone-recorded and email mystery shops, competitive pricing studies, retail audits, brand representation at retail, and customer satisfaction surveys:
- August 11, 2010
In two recent cases, the U.S. government used mystery shopping techniques to audit what individual consumers were told during one-on-one interactions. These cases highlight the consequences of giving inaccurate or incomplete information to customers. Auditing the information given to customers could have perhaps helped these companies avoid the costly consequences of wrongdoing or unintentional misrepresentation.