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Bank “Retail-like” Strategies Enhance Customer Experience
March 3, 2011
Once thought to be a declining delivery channel, the bank branch remains an integral part of the customer experience. With troublesome financial institution performance in the limelight during the past years, customers use face to face branch visits as a means to develop trust with financial institution employees.
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Once thought to be a declining delivery channel, the bank branch remains an integral part of the customer experience. With troublesome financial institution performance in the limelight during the past years, customers use face to face branch visits as a means to develop trust with financial institution employees.