Tag: confero

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Last year, Confero was honored as the 2024 U.S. Chamber CO—100 Top Small Business of
the Year and recognized as the Top Enduring Business. As we look toward October 7th,
when the 2025 winner will be announced, I’ll be there to cheer them on—and to reflect on
what “enduring” has meant for us.

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Companies often say they want customer, employee, or compliance insights. But the real 
question is—are you ready for what those insights may reveal?

Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty.  If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be. 

This checklist includes considerations for retail mystery shopping programs.