Tag: customer surveys

  • Accountability with Action Plans

    June 29, 2022

    Ever wanted to know quickly which of your managers act on mystery shop results, and what actions they have taken?  We thought so!  With action plans, learn how managers respond and when to mystery shop concern areas. Some advantages of action plans are: Easy set up. Your information and hierarchy are already in our system.  […]

  • Confero named Finalist in 13th Annual Stevie® Awards for Women in Business

    October 11, 2016

    CARY, N.C. – Elaine Buxton, CEO of Confero, Inc., (www.conferoinc.com), has announced that the national customer experience measurement firm has been named a Finalist in the 13th annual Stevie® Awards for Women in Business, and will ultimately win a Gold, Silver, or Bronze Stevie Award in the program.

    The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

    Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18.  Nominated women executives and entrepreneurs from the U.S.A. and several other countries are expected to attend.   The event will be broadcast on Livestream and the pre-show from the red carpet will be streamed on the Stevie Awards’ Facebook feed.

    Confero earned the finalist distinction in the Company of the Year (Business Services companies with 10 or more employees).

    Confero is among more than 1,500 entries

  • Mixed Messages and Mixed Research: Mystery Shops, Customer Surveys and Social Media

    May 31, 2012

    On the spot restaurant reviews, customer service remarks, and feedback on wait times. Whatever customers talk about online, managers immediately learn about customer feelings when they monitor social media. While these instantaneous comments are an important part of understanding customer opinions, the feedback is very different from customer experience services such as mystery shops and customer satisfaction surveys.

    Casual online comments travel fast, and make a substantial impact on potential customer buying decisions as well as employee morale. Onsite and telephone mystery shopping results help companies reward employees for positive sales behaviors and fine tune training efforts. Customer opinions through web or mobile surveys provide honest input about employees and services. With these differences in mind, and the added complexity of random online comments, many companies wonder how all three types of research fit together.

  • Get to Know the QR Code

    November 29, 2011

    Are QR codes confusing to you? They were confusing to us at first, too. Mostly, we found them confusing because, at Confero, we use the term Quality Review (QR) to refer to our detailed process of quality assurance for each mystery shopping or audit report. We are now getting used to seeing “QR” (Quick Response) codes everywhere. If you have customers who have Smartphones, “QR Code” is a good term to understand.

    QR Code Mobile Survey  QR Code Mobile Location Visit ReportQR Code Mobile Visit Report

    QR codes are those odd looking square patterns that seem to be cropping up everywhere. If you have not noticed one, look at most any print magazine ad and you’ll find one easily.

     Here’s how they work:

  • How to Calculate ROI for Mystery Shopping

    August 30, 2011

    As 2012 budget time approaches, companies have one priority when choosing what items to include in their budgets:  ROI.  Now, more than ever, companies are assessing carefully how every service that they use contributes to ROI. Many service providers claim their offerings tie directly into ROI; however, they don’t clearly outline the numbers.  

    Managers need hard numbers to justify purchases, and mystery shopping services are no exception.  Whether a company has been using a mystery shopping program for a long time, or is considering one for the first time, estimating ROI can help weigh the costs vs. the benefits of the program.