Tag: customer surveys

Want to test the waters before entering into a full-scale mystery shopping  program?  A mystery shop pilot lets you do this.  Prior to beginning a mystery shopper program narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot. Sharing Seven Key Insights […]

CARY, N.C. – Elaine Buxton, CEO of Confero, Inc., (www.conferoinc.com), has announced that the national customer experience measurement firm has been named a Finalist in the 13th annual Stevie® Awards for Women in Business, and will ultimately win a Gold, Silver, or Bronze Stevie Award in the program.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide.  The Stevie Awards have been hailed as the world’s premier business awards.

Gold, Silver and Bronze Stevie Award winners will be announced during a gala event at the Marriott Marquis Hotel in New York on Friday, November 18.  Nominated women executives and entrepreneurs from the U.S.A. and several other countries are expected to attend.   The event will be broadcast on Livestream and the pre-show from the red carpet will be streamed on the Stevie Awards’ Facebook feed.

Confero earned the finalist distinction in the Company of the Year (Business Services companies with 10 or more employees).

Confero is among more than 1,500 entries

On the spot restaurant reviews, customer service remarks, and feedback on wait times. Whatever customers talk about online, managers immediately learn about customer feelings when they monitor social media. While these instantaneous comments are an important part of understanding customer opinions, the feedback is very different from customer experience services such as mystery shops and customer satisfaction surveys.

Casual online comments travel fast, and make a substantial impact on potential customer buying decisions as well as employee morale. Onsite and telephone mystery shopping results help companies reward employees for positive sales behaviors and fine tune training efforts. Customer opinions through web or mobile surveys provide honest input about employees and services. With these differences in mind, and the added complexity of random online comments, many companies wonder how all three types of research fit together.

Are QR codes confusing to you? They were confusing to us at first, too. Mostly, we found them confusing because, at Confero, we use the term Quality Review (QR) to refer to our detailed process of quality assurance for each mystery shopping or audit report. We are now getting used to seeing “QR” (Quick Response) codes everywhere. If you have customers who have Smartphones, “QR Code” is a good term to understand.

QR codes are those odd looking square patterns that seem to be cropping up everywhere. If you have not noticed one, look at most any print magazine ad and you’ll find one easily.

 Here’s how they work:

If your company collects customer feedback, comment cards, store visit or field audit report information in spreadsheets, you may be missing out on the information’s maximum value. Comparisons and correlations of the data collected provide key insights that you may miss if the information is hidden inside multiple spreadsheets managed by multiple people.  Here’s a prime example: