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How Confero Is Reimagining Customer Experience Research for 2026 and Beyond | Confero
January 7, 2026Customer expectations are shifting, and customer experience research is evolving with it. Here’s how Confero is reimagining methods, insights, and reporting to help brands prepare for 2026 and beyond.
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How to Calculate ROI for Mystery Shopping
August 30, 2011
As 2012 budget time approaches, companies have one priority when choosing what items to include in their budgets: ROI. Now, more than ever, companies are assessing carefully how every service that they use contributes to ROI. Many service providers claim their offerings tie directly into ROI; however, they don’t clearly outline the numbers. Managers need hard numbers to justify purchases, and mystery shopping services are no exception. Whether a company has been using a mystery shopping program for a long time, or is considering one for the first time, estimating ROI can help weigh the costs vs. the benefits of the program.
As 2012 budget time approaches, companies have one priority when choosing what items to include in their budgets: ROI. Now, more than ever, companies are assessing carefully how every service that they use contributes to ROI. Many service providers claim their offerings tie directly into ROI; however, they don’t clearly outline the numbers.