Audience: Consider the audience for your survey. Are you striving for opinions from all customers and target markets? Or would you like to hone in on a particular age segment, such as young adults? Once you select your audience, define your objectives with your target in mind, then craft the survey questions. For a survey that pins down the most valuable data, companies customize question wording, selection, and survey length to best fit the audience.
Approach: Based on your target audience, choose the appropriate survey delivery method, including mail, email, phone, online, or a combination. Older respondents may prefer mail surveys, and may be more willing to complete a longer survey. Busy professionals, on the other hand, may prefer to respond to a five-question survey via mobile device. If you want to reach all segments, offer the survey through different mediums.
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Audience: Consider the audience for your survey. Are you striving for opinions from all customers and target markets? Or would you like to hone in on a particular age segment, such as young adults? Once you select your audience, define your objectives with your target in mind, then craft the survey questions. For a survey that pins down the most valuable data, companies customize question wording, selection, and survey length to best fit the audience.