Tag: mystery shopper

While consumers benefit from improved financial literacy as required by the Consumer Financial Protection Bureau, financial institutions face tough challenges ahead in delivering customer experience in accordance to new standards.

Preparing your stores for the busy holiday sales period is top of mind right now.  In addition to ensuring appropriate inventory and staffing levels, how do you train and evaluate employees before this peak season begins?  To make the season the most productive, guide employees on expectations now to add impact to your bottom line.  If you want to learn more about the actual impact of employee sales behaviors to the bottom line, use Confero’s Return on Investment Calculator.                       

Misconceptions about customer satisfaction surveys and mystery shopping , and their differences, exist.  Would you answer the following “yes” or “no”?

Customer Experience Measurement Firm Honored For Offering Family-Friendly Opportunities In The Workplace

CARY, N.C. – Elaine Buxton, CEO and president of Confero, Inc. (www.conferoinc.com), a national customer experience measurement firm, has announced that the firm has been named to Carolina Parenting Inc.’s N.C. Family-Friendly 50 list for 2010 . The Family-Friendly 50 honor recognizes companies in North Carolina that help working parents by offering family-friendly employment programs, policies and opportunities. Selections are made in partnership with the UNC Kenan-Flagler Business School. Confero will be recognized in a special section of the September issues of Carolina Parent, Charlotte Parent and Piedmont Parent, at events in all three markets and on Carolina Parenting Inc.’s websites. For more information, visit http://www.carolinaparent.com.

In two recent cases, the U.S. government used mystery shopping techniques to audit what individual consumers were told during one-on-one interactions. These cases highlight the consequences of giving inaccurate or incomplete information to customers. Auditing the information given to customers could have perhaps helped these companies avoid the costly consequences of wrongdoing or unintentional misrepresentation.