Tag: mystery shopping

Competitive Reasons

1. Measure your competition’s phone skills.  You may know how well your employees handle incoming phone requests for information on your company, but do you know how effective the competition’s employees are during phone experiences? Gathering intelligence with competitive mystery shops allows you to measure how well your employees stack up against the competition.

2. Assess competitors’ in-person customer service.  It’s equally important to know how your employees rank against the competition in terms of in person customer service experiences. Are there areas where the competition is “wowing” the customers?  If so, is it enough to make customers want to buy from the competitor company rather than your company?

3. Learn about competitive product/service offerings.  Many times, it isn’t easy to gather information on competitor offers. With competitive mystery shops, mystery shoppers pose as regular customers and therefore can gather objective information on the latest competitor products and services.

Want to test the waters before entering into a full-scale mystery shopping  program?  A mystery shop pilot lets you do this.  Prior to beginning a mystery shopper program narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot. Sharing Seven Key Insights […]

Another MSPA Americas ShopperFest is in the books.! ShopperFest at Sea provided amazing content and networking aboard Royal Carribbean’s Independence of the Seas. Olivia French and Elaine Buxton represented us. Olivia presented a session on how to put together a mystery shopping route on vacation and another session on working with schedulers. Elaine served on […]

The pandemic has challenged consumers to understand new tech and evolving in-store processes. Here's how to find where consumers have trouble interacting with your company. 

We were excited to learn that Confero's parking research projects for RDU Airport Authority have been named a finalist in the 2019 Marketing Research and Insight Excellence awards, in the category of