-
You Don’t Have to Pay to Become a Mystery Shopper
April 8, 2026Many people believe they must pay to become a mystery shopper. In reality, most legitimate programs allow shoppers to register and begin participating at no cost.
-
Common Mystery Shopping Mistakes (and How to Avoid Them)
March 25, 2026New to mystery shopping? Learn common mistakes and simple tips to help you complete assignments accurately and with confidence.
-
Getting Started with Mystery Shopping: What to Expect on Your First Assignment
March 11, 2026Curious about mystery shopping? Learn what to expect on your first assignment and simple tips to help you get started with confidence.
-
Give Yourself the Gift of Growth: Mystery Shopping Tips, Friendships, and Reflections from First-Ever Shopper Meetup
December 3, 2025Mystery shopping doesn’t have to feel solitary. At the first-ever Confero/MSPA meetup, shoppers shared real tips, stories, and confidence. Laura’s personal reflection shows how peer learning builds community, sharpens skills, and adds side-hustle polish. Discover why networking matters—and why ShopperFest in June is the next big chance to grow your mystery shopping business.
-
Don’t Let the Measure Become the Goal: Why Coaching Customer Survey Responses Hurts Results
September 3, 2025Ever been asked to “give us a 10” on a customer survey?
It might seem harmless — but it’s actually a textbook case of Goodhart’s Law: When a measure becomes a target, it stops being a good measure.
When employees coach customers on how to answer surveys, the data stops reflecting reality. Real service gaps get hidden, trust is lost, and leaders miss the insights they need to improve.
If your business relies on survey scores, this is a must-read. The numbers might look good, but what’s really happening with your customers?
#MysteryShopping #CustomerExperience #CXResearch #GoodhartsLaw #CustomerFeedback #CX