Tag: reports & insights

If your company collects customer feedback, comment cards, store visit or field audit report information in spreadsheets, you may be missing out on the information’s maximum value. Comparisons and correlations of the data collected provide key insights that you may miss if the information is hidden inside multiple spreadsheets managed by multiple people.  Here’s a prime example:

Many companies spend significant effort in evaluating, selecting and preparing for a mystery shop program. They invest this effort because they know that the information they gain can be used to improve company performance and top the competition.