Elaine Buxton News

Confero, Inc. Recognized As Top Business By DiversityBusiness.com

Mar 11, 2009 by Confero Inc.

CARY, N.C. March 11, 2009. Elaine Buxton, president of Confero, Inc., (www.conferoinc.com), has announced that the firm has been selected as one of the Top 100 Women-Owned Businesses in North Carolina for 2008 by DiversityBusiness.com. DiversityBusiness.com conducted its ninth annual survey of more than 650,000 businesses in the United States for the awards, which are based on annual gross sales. The awards ceremony will take place April 29—May 1 at Disney’s Contemporary Resort in Orlando, Fla.

Confero President Elaine Buxton Elected To Mystery Shopping Providers Association Board Of Directors

Mar 30, 2009 by Confero Inc.

CARY, N.C. — Confero, Inc., (www.conferoinc.com), a national customer experience measurement firm, has announced that Elaine Buxton, president, has been elected to the Mystery Shopping Providers Association (MSPA) of North America’s 2009 board of directors. With more than 200 members worldwide, the MSPA is the largest professional trade association dedicated to improving service quality using anonymous resources. Buxton will serve as the internal communications chair for the 11-member MSPA North America board. Confero has been a charter member of the MSPA since 1998, and Buxton previously served on the board as treasurer from 1998 to 2003. Confero, Inc. offers customer service mystery shopping evaluations, customer brand support services, customer satisfaction research, and employee incentive and recognition programs. “I am honored to have been elected to serve on the Mystery Shopping Providers Association’s North America board of directors,” said Buxton. “I pledge to work diligently with MSPA to promote and grow the mystery shopping industry in North America.”

Confero Inc. President Named to Enterprising Women Magazine’s Advisory Board

May 05, 2009 by Confero Inc.

CARY, N.C. — Confero, Inc. a national customer experience measurement firm, has announced that Elaine Buxton, president, has been named to the Enterprising Women Advisory Board for Enterprising Women magazine. Enterprising Women magazine is the nation’s only women-owned magazine published exclusively for women business owners that chronicles the growing political, economic and social influence and power of entrepreneurial women. As a board member, Buxton will provide advice to the publication’s staff to tailor the publication to meet the needs of entrepreneurial women.

Why Organizations Use Mystery Shoppers

Jun 23, 2009 by Elaine Buxton

When I tell friends that I work for a firm that provides mystery shopping services, I am surprised by the responses. They are intrigued with the idea of mystery shopping and want to become mystery shoppers themselves. Most have experienced positive and negative interactions in buying situations and have wanted to convey feedback on their experiences.

Aside from an interest in mystery shopping on a personal level, the average consumer does not think about why companies choose a mystery shopping service as a way to measure the customer experience. Consider the goals of those companies that use them:

-Deliver excellent customer service consistently. Most companies do not have the ability to monitor employee service behaviors on a day-to -day basis. As managers review mystery shop reports over time, they gain insight on how employees are living up to company service expectations. They can use this ongoing information to ensure that they give their employees the right tools and coaching to provide great service on a regular basis.

-Expect a high level of customer service from every employee. In a company with a well-run mystery shopping program, employees know that managers will commend those employees who perform well when shopped, and work toward improvement with those who don’t make the grade. Mystery shops contain specific behavior expectations for each position type, making them a great way for companies to move all employees to the same level of customer service delivery.

For companies that set goals like these and work hard to meet them, mystery shop programs are well worth exploring.

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Confero Named Top 100 By Business Leader Magazine

Jul 08, 2009 by Confero Inc.

CARY, N.C. – July 8, 2009. Elaine Buxton, president of Confero, Inc., (www.conferoinc.com) has announced that the firm has been ranked No. 51 on Business Leader magazine’s 2009 Top 100 N.C. Small Businesses list. Celebrating the top small businesses in North Carolina, Business Leader magazine’s Top 100 distinction honors companies that have achieved significant revenue growth over the past five years and contributed to their community and their industry. Confero will be featured in Business Leader magazine’s special June issue.

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