Category: Leadership News

  • Elaine Buxton Speaks at Cary Chamber of Commerce Business of Women Event

    November 21, 2013

    Elaine Buxton, president of Confero, was the featured speaker at the November 21st Cary Chamber of Commerce’s Business of Women luncheon. Elaine explained the basics of how mystery shopping works as well as secrets of mystery shopping. She shared humorous stories about information gathered from shoppers and described how mystery shoppers interact with associates on […]

  • Confero President Elaine Buxton Attends Women Impacting Public Policy Conference

    October 10, 2013

    Elaine Buxton, president, attended the Women Impacting Public Policy (WIPP) Conference held on October 9-10, 2013 at the Hyatt Regency Washington in Washington, D.C. Â The event was intended to include a legislative fly-in, however it occurred during the federal government shutdown. Attendees were able to connect with staffers within the Small Business Administration and […]

  • Elaine Buxton A Preliminary Judge For 2012 Stevie Awards In Sales & Customer Service

    March 8, 2012

    CARY, N.C. – Confero, Inc. (, a national customer experience measurement firm, has announced that president and CEO Elaine Buxton was a preliminary judge for the 2012 Stevie Awards for Sales & Customer Service. Buxton was one of 93 business professionals worldwide selected as a judge for the world's premier customer service awards, contact center awards and sales awards. The 2012 Stevie Awards for Sales & Customer Service were presented on Monday, Feb. 27 in a ceremony at Caesars Palace in Las Vegas.

    “Our entire team was so proud to receive the Stevie Award for Customer Service Consulting Practice of the Year last year,” said Buxton. “This year, I thoroughly enjoyed serving as a judge. There are so many firms executing on well-planned customer service strategies. The nominees were indeed

  • Confero Featured in TrustAtlantic Bank Commercial

    September 19, 2011

    It was my pleasure to appear in a television commercial for TrustAtlantic Bank, a client and Confero's business banking partner. TrustAtlantic Bank focuses on assisting mid-market businesses, business owners and individuals with their financial needs. Two video spots were produced. In the 90-second version, I had an opporutnity to explain why TrustAtlantic Bank has been a reliable partner in building Confero’s business. A shorter 30-second version has been used in television advertising.  Jim Beck, president and CEO of TrustAtlantic Bank.

  • What Happens When Employee Dress Does Not Mirror Your Brand?

    August 30, 2011

    No manager wants to be in this situation: An employee arrives at work wearing something that does not fit with the company dress code.  When this happens, usually the manager talks to the employee about what not to wear to work.  Whether the inappropriate clothes are flip flops or short shorts, the conversation is necessary because most managers acknowledge that employee appearances go hand in hand with a positive brand.

    Employees are your brand, regardless of whether front line associates interact with loan customers, restaurant diners or car owners.   Employee appearances matter because they impact customer experience.  Within the retail environment, uniforms and consistent dress codes allow customers to easily identify the employees who can assist them.  Formal business attire can inspire confidence within banking, financial service and automotive sales environments.