On Site & Online Mystery Shopping

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Confero’s on-site and online mystery shopping services provide unbiased evaluations of customer experience, service delivery, sales behaviors, and brand standards across all locations. Our mystery shopping programs reveal what customers actually encounter, helping businesses improve consistency, performance, and operational execution both in person and online.

Summary

Service Type

Customer Interaction Assessments

Provider Name

Confero, Inc., Telephone No.800-326-3880

Area

United States

Description

Confero’s on-site and online mystery shopping services deliver unbiased evaluations of customer experience, service quality, sales behaviors, and brand standards across all locations.

Measure

What Can Mystery Shopping Measure?

Staff friendless, courtesy, greetings
Point of Purchase material availability and placement
Interior and exterior appearance of the unit
Product/service selection and availability
Selling skills, including suggestive selling
Wait and service transaction times
Overall quality of product, food or service
Condition of restrooms
Customer thank you, friendly send off, invitation to return
Overall customer experience
Online shopping experience
Ease of use of Buy Online, Pickup In Store (BOPIS)
Third party delivery process

Case Studies

Point of Purchase Audits Drive Restaurant Display Effectiveness | Confero

Originally published in 2020, updated in 2025 The Challenge A leading fast-casual restaurant brand struggled with inconsistent execution of point-of-purchase (POP) displays across hundreds of locations. Key pain points included: Promotional materials displayed inconsistently or not at all. Uncertainty about which displays actually influenced customers. Missed opportunities to maximize visibility and upsell promotions at scale. […]

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Restaurant Menu Rollout Case Study | Confero

See how a national restaurant chain boosted menu rollout success with Confero’s contest-based mystery shopping and evaluation program.

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Grocery Checkout Time Case Study | Confero

How a regional grocery chain cut checkout delays with Confero’s mystery shopping—baseline data, root causes, and actions that boosted loyalty.

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Amusement Park Service Improvement Case Study | Confero

Seasonal teams improved greet, upsell, and thank-you behaviors with Confero’s recognition-driven program—lifting performance to 86.4%.

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How Communities Enhance the Visitor Experience Case Study | Confero

A tourism org measured staff friendliness and local recommendations across businesses—revealing training needs and lifting the visitor experience.

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Intake staff at Law Office: Are employees following standards? │ Confero

Mystery calling with scenarios and recordings helped a law firm improve intake professionalism, standards compliance, and coaching at scale.

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Oil Change Mystery Shopping Case Study | Confero

How a national oil change brand used mystery shopping to improve service, boost safety compliance, and reduce accidents—while cutting costs.

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Campus Dining Mystery Shopping Case Study | Confero

Learn how a national food services provider improved campus dining service, quality, and consistency with Confero’s mystery shopping program.

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Private School Admissions Case Study | Confero

Multi-touch admissions mystery shops revealed post-visit follow-up gaps; a 48-hour standard improved consistency and conversions.

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Military Stores: Associate Product Knowledge and Returns | Confero

A military organization partnered with Confero to evaluate product knowledge, return handling, and customer interactions in base stores. Through customized programs and detailed evaluations, the organization gained clear insight into associate performance, merchandising quality, and the customer experience across multiple locations.

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Why Confero

Why us

Experience: our seasoned project leaders will design your program to get the analytics you need.
Right size, right partner. Large enough for your national program. Small enough for your regional program.
Best in class program design.
A proven history of long term, satisfied clients.
Actionable, easy to use reporting.
Unlimited dashboard views allow your management team to see their results, their way.
Reporting tools for every need.
Worthy of your trust. We are known for integrity.
Comprehensive quality control baked into every process.
Industry leadership. Active leadership in the Mystery Shopping Professionals Association.
Performance incentive procurement and fulfillment. Reward your star performers.

On Site & Online Mystery Shopping

What Can Mystery Shopping do for Your Business?

What Can Mystery Shopping Measure?

Case Studies

Point of Purchase Audits Drive Restaurant Display Effectiveness | Confero

Restaurant Menu Rollout Case Study | Confero

Grocery Checkout Time Case Study | Confero

Amusement Park Service Improvement Case Study | Confero

How Communities Enhance the Visitor Experience Case Study | Confero

Intake staff at Law Office: Are employees following standards? │ Confero

Oil Change Mystery Shopping Case Study | Confero

Campus Dining Mystery Shopping Case Study | Confero

Private School Admissions Case Study | Confero

Military Stores: Associate Product Knowledge and Returns | Confero

What Our Clients Say

Vice President of Quality Assurance, Training & Safety Shares Opinion of Confero's Research Program -

Blogs

Why us

To Learn More Or Get Started

Our Clients

On Site & Online Mystery Shopping

What Can Mystery Shopping do for Your Business?

What Can Mystery Shopping Measure?

Case Studies

Point of Purchase Audits Drive Restaurant Display Effectiveness | Confero

Restaurant Menu Rollout Case Study | Confero

Grocery Checkout Time Case Study | Confero

Amusement Park Service Improvement Case Study | Confero

How Communities Enhance the Visitor Experience Case Study | Confero

Intake staff at Law Office: Are employees following standards? │ Confero

Oil Change Mystery Shopping Case Study | Confero

Campus Dining Mystery Shopping Case Study | Confero

Private School Admissions Case Study | Confero

Military Stores: Associate Product Knowledge and Returns | Confero

What Our Clients Say

Vice President of Quality Assurance, Training & Safety Shares Opinion of Confero's Research Program -

Blogs

Why us

To Learn More Or Get Started

Our Clients

Select Your Project Platform