Client Blog

At the store level, stats are worthless without a coach to personalize the information, relate it to the team, and translate it in a concise way to keep employees up to date.  Here are five ways to make sense of mystery shopping data.

Confero  announced that Elaine Buxton, president and CEO, was recently interviewed for the Ratchet and Wrench article,“Acquiring Customer Feedback.”   In the article, Elaine elaborates on nine important points for implementing of a mystery shopping program.  She explains how factors such as benchmarking, conducting mystery shops regularly and announcing the result all help create a mystery […]

Confero announced that it supplied mystery shopping information for the 2014 Smiling Report.  The Smiling Report compiles data from mystery shopping evaluations conducted in over 35 countries worldwide. A total of 1.6 million shops contributed to the 2013 data. The data reports on three areas:   whether the mystery shopper received a smile, a greeting and […]

Elaine Buxton, president and CEO, will serve as vice chair of Better Business Bureau (BBB) of Eastern North Carolina’s board of directors. A member of the BBB’s board of directors since 2010. Elaine steers efforts with other regional business leaders to support BBB’s mission. The belief of setting high standards for ethical business practices. They […]

DiversityBusiness.com Recognizes Confero as Top Business Confero announced that it received recognition from DiversityBusiness.com. Additionally, it was listed on the annual Top Business List. This well-respected compilation of women- and diversity-owned companies that differentiate themselves in the marketplace. Confero was ranked in the Top 50 Women Owned Businesses in North Carolina list, and the Top […]