Confero recently released a podcast recorded with our president Elaine Buxton on the benefits of mystery shopping. In the podcast, Elaine discusses a variety of topics including:

• How using mystery shopping reports increases accountability for service standards within an organization
• How mystery shopping reports help companies turn more customer interactions into sales

• How Confero’s clients benefit from the business intelligence mystery shopping reports provide

Additionally, she explains how Confero selects mystery shoppers, and touches on the growing popularity of mystery shopping. Click here to listen to the podcast.