Tag: customer experience

The history of mystery shopping spans changing technology, expanding opportunities and new ways of reporting what customers experience. For 40 years, mystery shoppers have helped businesses understand those real experiences. Technology has changed. Assignment types have expanded. Reports are submitted faster than ever before. Yet the foundation of customer experience research has remained remarkably consistent: […]

Forty years of customer experience research have shown that effective programs evolve with businesses, customers, technology and the questions leaders need answered.

With thanks to Kathy, Shirley, Nycole and Carlton for sharing the assignments, experiences and practical benefits that keep mystery shopping interesting. Ask experienced mystery shoppers why they continue accepting assignments, and you’ll hear a variety of answers. Extra income certainly matters. But during ShopperFest 2026 and through our Shopper Insight Panel, shoppers also talked about […]

Customer experience research creates value when the right insights reach the right leaders. Learn how better information leads to better operational decisions.

With thanks to Nycole, Carlton, Shirley, Kathy and Tammy for sharing how they found mystery shopping and what helped them keep going. Every experienced mystery shopper has one thing in common. They all completed a first assignment. During ShopperFest 2026, we spent time talking with shoppers from across the country about how to get started […]