- October 18, 2019
Want to test the waters before entering into a full-scale mystery shopping program? A mystery shop pilot lets you do this. Narrow down what your team wants to accomplish and determine what employee behaviors and front line performance you want to measure with a pilot.
- September 5, 2019
Competitive intelligence helps companies retain and add new customers. Confero often executes competitor studies on a large scale, but individual stores can also conduct competitive analysis locally and effectively. One way is to use your own employees as mystery shoppers. Here are ideas to put a competitor evaluation plan into action: