Mystery Shop the Competition and Gain an Edge!September 5, 2019
Competitive intelligence helps companies retain and add new customers. Confero often executes competitor studies on a large scale, but individual stores can also conduct competitive analysis locally and effectively. One way is to use your own employees as mystery shoppers. Here are ideas to put a competitor evaluation plan into action:
Mystery Shops Uncover SurprisesJune 17, 2019
“When I visited the branch, the employee told me to wait to open an account since the merger process was not complete. "
Imagine that you are a bank manager reading this mystery shop report. You realize
Tips to Keep Your Mystery Shop Program FreshJune 14, 2019
The half-year mark is upon us, which means it’s time to reevaluate on-going business decisions. Here's a checklist to ensure mystery shoppers are reporting on the way you will operate your business in 2019.
Calculate ROI on Mystery ShopsMay 28, 2019
Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero offers a helpful calculator to do just that.
Mystery Shops to Improve the Drive thru ExperienceMarch 18, 2019
If your restaurant has drive thru locations, your goal is to ensure consumers return to your drive thru – and not to your competitor’s instead. Before you can improve, you need to know how drive thru associates perform.