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Mystery Shop the Competition and Gain an Edge!
September 5, 2019Competitive intelligence helps companies retain and add new customers. Confero often executes competitor studies on a large scale, but individual stores can also conduct competitive analysis locally and effectively. One way is to use your own employees as mystery shoppers. Here are ideas to put a competitor evaluation plan into action:
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Mystery Shops Uncover Surprises
June 17, 2019“When I visited the branch, the employee told me to wait to open an account since the merger process was not complete. "
Imagine that you are a bank manager reading this mystery shop report. You realize
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Tips to Keep Your Mystery Shop Program Fresh
June 14, 2019The half-year mark is upon us, which means it’s time to reevaluate on-going business decisions. Here's a checklist to ensure mystery shoppers are reporting on the way you will operate your business in 2019.
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Calculate ROI on Mystery Shops
May 28, 2019Customer experience measurement programs are not just nice to have; they need to show a return in terms of dollars. Confero offers a helpful calculator to do just that.
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Mystery Shops to Improve the Drive thru Experience
March 18, 2019If your restaurant has drive thru locations, your goal is to ensure consumers return to your drive thru – and not to your competitor’s instead. Before you can improve, you need to know how drive thru associates perform.