Confero President Speaks at 2013 IMSC conferenceJune 1, 2013
Elaine Buxton, president, participated as a speaker at the Independent Mystery Shoppers’ Conference (IMSC), held at the Melia Hotel in Atlanta, GA on May 30th – June 1st, 2013. The IMSC is a mystery shopper support organization working to improve the industry by providing educational information. The conference focused on ways to complete mystery shopping […]
Prepare Employees to Wow Empowered Customers in this Buyer’s MarketApril 30, 2012
The shift in the way that retail associates and customers interact in today’s store environment is dramatic. Before, customers simply entered the store, interacted with a salesperson, found the right item, and paid for it at list price.
Now, because consumers capture competitive product details swiftly with the tap of a mobile device, they challenge store employees to provide popular products at the lowest price. Customers call the shots, while retail managers do their best to guide employees toward effective interaction with this sophisticated segment.
Elaine Buxton, President of Confero, recently spoke with Software Advice about this topic, in the article “Empowering Associates to Assist the Educated Consumer.” She comments on the major challenges of arming employees
Elaine Buxton Elected Vice Chairman Mystery Shopping Providers Association Global Board of DirectorsApril 4, 2012
CARY, N.C. – Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm, has announced that president and CEO Elaine Buxton has been elected to serve as vice chairman of the Mystery Shopping Providers Association (MSPA) global board of directors. In her position, Buxton will be responsible for working to update and refine the group’s strategic plan. Prior to being elected vice chairman, Buxton served as immediate past president of the MSPA-North America in 2011.
The mission of the MSPA is to improve and stimulate the acceptance, performance, reputation and use of mystery shopping services. For more information about the MSPA, visit http://www.mysteryshop.org
“As a dedicated member of the mystery shopping industry, I am committed to providing a high level of service to the MSPA and all its members,” said Buxton. “Being elected again to the global board of directors is quite an honor, and I look forward to working with other board members to promote mystery shopping around the world.”
Elaine Buxton A Preliminary Judge For 2012 Stevie Awards In Sales & Customer ServiceMarch 8, 2012
CARY, N.C. – Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm, has announced that president and CEO Elaine Buxton was a preliminary judge for the 2012 Stevie Awards for Sales & Customer Service. Buxton was one of 93 business professionals worldwide selected as a judge for the world's premier customer service awards, contact center awards and sales awards. The 2012 Stevie Awards for Sales & Customer Service were presented on Monday, Feb. 27 in a ceremony at Caesars Palace in Las Vegas.
“Our entire team was so proud to receive the Stevie Award for Customer Service Consulting Practice of the Year last year,” said Buxton. “This year, I thoroughly enjoyed serving as a judge. There are so many firms executing on well-planned customer service strategies. The nominees were indeed
Confero Featured in TrustAtlantic Bank CommercialSeptember 19, 2011
It was my pleasure to appear in a television commercial for TrustAtlantic Bank, a client and Confero's business banking partner. TrustAtlantic Bank focuses on assisting mid-market businesses, business owners and individuals with their financial needs. Two video spots were produced. In the 90-second version, I had an opporutnity to explain why TrustAtlantic Bank has been a reliable partner in building Confero’s business. A shorter 30-second version has been used in television advertising. Jim Beck, president and CEO of TrustAtlantic Bank.