Tag: customer experience research

DiversityBusiness.com Recognizes Confero as Top Business Confero announced that it received recognition from DiversityBusiness.com. Additionally, it was listed on the annual Top Business List. This well-respected compilation of women- and diversity-owned companies that differentiate themselves in the marketplace. Confero was ranked in the Top 50 Women Owned Businesses in North Carolina list, and the Top […]

Elaine Buxton, president, has announced renewal of the Confero’s national certification as a Women’s Business Enterprise by the Women’s Business Enterprise Council – Southeast, a regional certifying partner of the Women’s Business Enterprise National Council(WBENC). WBENC’s national certification is a two part process which includes a site visit with the female owner, conducted by one […]

Elaine Buxton, president, attended the Women Impacting Public Policy (WIPP) Conference held on October 9-10, 2013 at the Hyatt Regency Washington in Washington, D.C. Â The event was intended to include a legislative fly-in, however it occurred during the federal government shutdown. Attendees were able to connect with staffers within the Small Business Administration and […]

Do you worry about lost sales opportunities and less than perfect customer experiences when your associates interact with customers? Does it worry you even more to think of situations when customers visit with a specific item in mind, only to find the item not on your shelf? When customers visit your location with a product in mind and don’t find it, negative customer experiences are not the only result. After experiencing this frustration, customers may return; however some opt to shop at another store where they feel more confident about finding items on the shelf. In fact, fifty percent of those who encounter an OOS will visit another store to find the item. The most frustrating piece

We recently saw a communication from one of our grocery store clients. A store manager received his mystery shopping report and reminded his employees, “Remember, exceptional service is our best weapon. WalMart is right across the street!”

In the war among grocery retailers, competition for new customers remains fierce. Grocery consumers remain store-loyal and non-traditional grocery stores continue to enter the grocery playing field. Giants like Wal-Mart and Target add even more intensity to the competitive mix. Given these challenges, it’s no wonder that many grocery store chains have mystery shopping in their arsenal. For some grocery retailers, mystery shops go beyond