Tag: mystery shopper

Companies use mystery shopping, IVR and web surveys and other measures of customer experience in an effort to increase customer satisfaction, which will hopefully turn into customer loyalty.  If your company is considering starting a customer experience measurement program (or if you are already using one) it may be helpful to calculate what the potential return on investment may be. 

1. Making it Difficult for Customers to Contact You:  Many companies have “contact us” email forms on their websites, and for some, this is the only manner in which customers may easily contact them.  Companies frequently desire to measure how easy it for customers to locate contact information on their website.  As an example, one of our clients discovered that it was difficult for mystery shoppers to simply search for a company location nearest them. Online mystery assessments uncover areas critical to a customer’s ability to find and contact you.
    

Are you a New Confero Mystery Shopper? Welcome!   Here are a few ideas to get your new mystery shopping side gig off to a great success. Have fun and help businesses in your area improve while getting paid to evaluate them! What are the first steps to success as a Confero mystery shopper?   […]

Laura Leary and Shirley Clayton of Confero attended the IMSCconference held on October 3^rd and 4^th at the Drury Inn & Suites Phoenix Airport in Phoenix, AZ. 

3^rd party delivery services like DoorDash and Uber Eats reach your current guests as well as gain new ones with its convenience and ease of ordering.  It’s just as important to measure the 3^rd party delivery experience