Tag: mystery shopping

As consumers continue to carefully contemplate how to spend limited dollars, industries respond by listening to customers more carefully and interacting with them in creative ways. Retail stores look for innovative ways to draw customers in and keep them engaged. Macy’s recently hit the mark in this area when they launched an interactive “Magic Fitting […]

As Chase LeBlanc, author of "High Impact Hospitality, Upgrade Your Purpose, Performance and Profits" points out in his recent Fastcasual.com article, employee involvement is one of the top ten ways to motivate managers.

Inc. Magazine recently interviewed Elaine Buxton, Confero CEO of Confero and other industry experts in a piece on how to set up a mystery shopping program. 

Many organizations train employees to use a step-by-step method for problem resolution. This is an effective way to ensure that employees handle customer issues according to company standards and prevent customers from leaving.  

Contributed by mystery shopper Jennifer X

Mystery shoppers must remember all sorts of client-required details to fill out their reports. With pages of questions to answer and narratives to write, mystery shoppers can use all the help they can get recreating their experience.

There’s an app for that! Shoppers who have invested in Smartphone technology are at least one step ahead. There are apps to take notes, pictures, videos or audio recordings. Most voice recorders have time stamps, so coughing at the beginning and end of your shop can help determine how long it took. Don’t have a Smartphone? Can you text yourself? How about just calling your voicemail; you can leave your cell phone on during your shop and you’ll have a full account when you get home.