Tag: mystery shopping

We seem to be in a “rewards” economy, with participants constantly asking “What’s in it for me?”  It’s difficult to shop, dine out or buy much of anything without being prodded with a reward for doing so: loyalty points, frequent customer apps, secret offers for special customers, “Kohl’s Cash”, “CVS ExtraBucks”, etc.

Your employees live in this economy, too, and are conditioned to look for rewards. Do you

.Customer Experience Measurement Firm Provides Assessment Stockbrokers.com Annual Study CARY, N.C. – Elaine Buxton, president and CEO of Confero, Inc. (https://www.conferoinc.com), a national customer experience measurement firm,  is pleased to announce that the firm provided telephone mystery shopping research for the annual Stockbrokers.com Online Broker Review. Confero provided telephone mystery shopping assessments, calling top brokerages across the […]

Need a quick guide to ensure a mystery shop program is on track or to initiate a second type of program for your company? We know the details can be overwhelming, so we developed an agenda of items to consider. Items vary by type of shop (onsite, phone, competitor, etc.) and by industry (restaurant, retail automotive, banking, call center, etc.). 

It's not too late to recalibrate for 2015!

January 1st has come and gone, but it's not too late to assess where you are and where you need to be for 2015.  Here's a checklist of things to double check to ensure mystery shoppers are reporting on the way you will operate your business in 2015.