Tag: secret shopping

Confero Inc. President Receives 2001 Triangle Business Journal Women in Business Award CARY, N.C. — August 9, 2001 — Elaine Buxton, president of Confero Inc., was recognized as one of the Triangle’s top businesswomen by the Triangle Business Journal at the “Women in Business Awards” event held on Thursday, August 9, 2001. Buxton was honored […]

Confero President Concludes Term on Meredith College Board of Trustees RALEIGH, N.C. — May 14 2001 — Elaine Buxton, president Confero, has completed a two (2) year term on the Meredith College Board of Trustees. During her tenure, she served on the Executive Committee of the Board. “I was extremely honored to serve Meredith College. […]

.Raleigh, NC. — January, 2000 — This month’s issue of Quirk’s Marketing Research Review includes an article written by Confero Inc. president Elaine Buxton. It is entitled Similar But Different . The article compares and contrasts the uses and outcomes of mystery shopping programs and customer satisfaction studies. “I was pleased to be asked to […]

 Meredith College Mural to Honor Elaine Buxton Raleigh, NC. — May 12, 1999 — Elaine Buxton is to be honored along with 99 other leaders. At the 100th anniversary of Meredith College to be honored at a special ceremony Friday night at the college’s Raleigh campus. During the event, the college will dedicate a mural […]

A Bit More on the Importance of Mystery Shopping for Businesses In 1999, Elaine Buxton discussed the use of mystery shopper reports to implement target improvements within a business with WRAL reporter, Ericka Lewis. “You can look at your income statement or your balance sheet but it’s not going to tell you how you’re doing […]