February 1, 2013
Companies that depend on the phone as a way to connect with customers face many challenges beyond keeping hold times short. They need to ensure that associates provide friendly service, convey accurate information, suggest other products and offer quick resolutions to customer
October 31, 2012
Need a way to lift your mystery shopping efforts for the upcoming year? With year -end approaching, now is the perfect time to consider ways to revitalize your mystery shops. Here are five easy ways to make meaningful changes:
September 27, 2012
In the heart of budget season, many companies agonize over where they will focus limited dollars and also how to justify spends with ROI. For example, social media ROI questions are everywhere. Organizations from retail to food service to financial services invest in Facebook and other social media, and justifiably, they want to quantify what they receive from these efforts. While there is plenty of debate about the best way to measure social media ROI, calculations for mystery shopping ROI are clear. It’s no secret that mystery shops help build and maintain momentum for your sales efforts, however companies need to dig deeper to learn the specific value returned from mystery shopping. In response to this, Confero developed a calculator to help clients determine this.
September 26, 2012
It’s no surprise that organizations that align employee rewards with company goals are higher performing than those that do not. When companies consider incentives for employees, some think outside the box and use a Google-like approach, for example, rewarding employees with free haircuts and gourmet foods. Simple and meaningful options tied to mystery shopping results also motivate employees. A little planning and creativity goes far, however many times managers struggle with ideas for employee recognition and on the spot rewards.
A little over a year ago, we posted some of our favorite employee incentive ideas for mystery shopping programs. As our clients’ programs evolve and we bring on new clients in new industries, we brainstorm ways to reward employees creatively. The key seems to be in reinventing the wheel: Successful companies periodically revamp rewards for excellent mystery shop results. Here are five ways to freshen up your recognition program:
September 20, 2011
Companies can realize unanticipated rewards when they change their approach to how shoppers gather the information or add mystery shop sections.Â As the examples below illustrate, the rewards may include improved safety measures and even the discovery of website pitfalls, to name two.
For an automotive client, adding non customer service questions to the mystery shopper survey resulted in valuable data and potential savings in safety-related areas for the company. Â The company consulted with other departments to gain ideas on areas that mystery shoppers should assess at their locations.Â In response, Confero added several safety-related questions to the survey.Â Â Following the visits with the added survey questions, management was able to quickly view mystery shop results through a secure web-based reporting system, including the information about safety procedures.Â The results:Â fast data on safety deficiencies at certain locations as well as decreased number of accidents, due to the increased accountability that the mystery shop program created. You can view other stories on our Automotive Mystery Shopping and CustomerÂ Experience Research Case StudiesÂ page.