Confero Featured in TrustAtlantic Bank Commercial
September 19, 2011It was my pleasure to appear in a television commercial for TrustAtlantic Bank, a client and Confero's business banking partner. TrustAtlantic Bank focuses on assisting mid-market businesses, business owners and individuals with their financial needs. Two video spots were produced. In the 90-second version, I had an opporutnity to explain why TrustAtlantic Bank has been a reliable partner in building Confero’s business. A shorter 30-second version has been used in television advertising. Jim Beck, president and CEO of TrustAtlantic Bank.
On-the-Spot Rewards Shops are Rewarding
September 16, 2011
Confero, Inc. would like to send a big thank you out to all of the mystery shoppers who helped us complete thousands of on-the-spot rewards shops this summer! Mystery shoppers conducted these shops at amusement parks, movie theaters, casual dining restaurants, fast-food restaurants, and airports.We got a lot of great feedback from our mystery shoppers about conducting this type of mystery shop. If you have had reservations about trying a prize reveal shop, see what other mystery shoppers have said:
“It felt great to be able to award the successful cashier with the gift card. The cashier told me that he had been working for this company for sixteen years and it was nice to know he is appreciated.” – Kelly M., California
Confero Consumer Protection Alert – Be Aware of a New Email Scam!
September 16, 2011Confero, Inc. was recently notified about a new email scam. The scammers have used Confero’s reputable name and the name of our company president, Elaine Buxton. The scammers created an email address e.buxton@aol.com and have contacted consumers and offered them mystery shops paying up to $120 a piece. This is a scam! Elaine Buxton’s email address is not e.buxton@aol.com. Confero staff members will only ever contact mystery shoppers via their conferoinc.com email addresses. Also, Confero NEVER sends certified checks to mystery shoppers and Confero NEVER asks shoppers to wire transfer money.How to Calculate ROI for Mystery Shopping
August 30, 2011As 2012 budget time approaches, companies have one priority when choosing what items to include in their budgets: ROI. Now, more than ever, companies are assessing carefully how every service that they use contributes to ROI. Many service providers claim their offerings tie directly into ROI; however, they don’t clearly outline the numbers. Managers need hard numbers to justify purchases, and mystery shopping services are no exception. Whether a company has been using a mystery shopping program for a long time, or is considering one for the first time, estimating ROI can help weigh the costs vs. the benefits of the program.
What Happens When Employee Dress Does Not Mirror Your Brand?
August 30, 2011No manager wants to be in this situation: An employee arrives at work wearing something that does not fit with the company dress code. When this happens, usually the manager talks to the employee about what not to wear to work. Whether the inappropriate clothes are flip flops or short shorts, the conversation is necessary because most managers acknowledge that employee appearances go hand in hand with a positive brand.Employees are your brand, regardless of whether front line associates interact with loan customers, restaurant diners or car owners. Employee appearances matter because they impact customer experience. Within the retail environment, uniforms and consistent dress codes allow customers to easily identify the employees who can assist them. Formal business attire can inspire confidence within banking, financial service and automotive sales environments.
Confero, Inc. would like to send a big thank you out to all of the mystery shoppers who helped us complete thousands of on-the-spot rewards shops this summer! Mystery shoppers conducted these shops at amusement parks, movie theaters, casual dining restaurants, fast-food restaurants, and airports.
Confero, Inc. was recently notified about a new email scam. The scammers have used Confero’s reputable name and the name of our company president, Elaine Buxton. The scammers created an email address e.buxton@aol.com and have contacted consumers and offered them mystery shops paying up to $120 a piece. This is a scam! Elaine Buxton’s email address is not e.buxton@aol.com. Confero staff members will only ever contact mystery shoppers via their conferoinc.com email addresses. Also, Confero NEVER sends certified checks to mystery shoppers and Confero NEVER asks shoppers to wire transfer money.
As 2012 budget time approaches, companies have one priority when choosing what items to include in their budgets: ROI. Now, more than ever, companies are assessing carefully how every service that they use contributes to ROI. Many service providers claim their offerings tie directly into ROI; however, they don’t clearly outline the numbers. 
No manager wants to be in this situation: An employee arrives at work wearing something that does not fit with the company dress code. When this happens, usually the manager talks to the employee about what not to wear to work. Whether the inappropriate clothes are flip flops or short shorts, the conversation is necessary because most managers acknowledge that employee appearances go hand in hand with a positive brand.