Author: Admin

  • Audit Projects Increase for Customer Researchers

    February 21, 2025

    Our mystery shoppers may have noticed that over the past year, Confero has seen a big increase in clients requesting audits of their location.  Audits are usually used by large companies or corporations with multiple locations, often nationwide. Audits provide a simple way for companies to manage the image they are presenting to customers in all their locations. 

    Audits usually require auditors to visit the assigned location and do any of the following items:

    1. Take an inventory of particular products.  Companies want to ensure that their shelves are properly stocked at all times.  And sometimes, they are auditing their competitors, so they want to be able to compare what their competitors have in stock.  In a recent program, one of our clients had auditors visit grocery stores to take inventory particular brands of products.  They wanted to know how much shelf space was designated for their product, as well as their competitors.
  • Mystery Shops to Improve the Drive thru Experience

    February 13, 2025

    If your restaurant has drive thru locations, your goal is to ensure consumers return to your drive thru – and not to your competitor’s instead. Before you can improve, you need to know how drive thru associates perform. 

  • Tips to Keep Your Mystery Shop Program Fresh

    February 13, 2025

    The half-year mark is upon us, which means it’s time to reevaluate on-going business decisions.  Here's a checklist to ensure mystery shoppers are reporting on the way you will operate your business in 2019.

     

  • Increase Business Opportunities with Telephone Mystery Shops

    February 12, 2025

    Spending time on hold is aggravating, and a recent study revealed just how customers feel.  From a survey done by Acena, over half of the callers reported that being placed on hold for even 1 minute was too long,  and 1/3 of people believe that calls to customer service representatives should be 

  • Compliance Audits Equal Consistency

    February 11, 2025

    Are the correct and current promotional signs in place at your stores or restaurants?  Possibly, you are not sure, and you don’t have time to visit or call your units to find out!