Cary, NC — January 13, 2006 — Confero Inc. of Cary, NC, a business focused on excelling in customer service experience measurements and customer satisfaction research, received national certification as a Women’s Business Enterprise by the Women’s Business Enterprise Council – Southeast, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). This is the fourth consecutive year Confero Inc. has received recognition from the organization.
WBENC’s national standard of certification is a thoroughly researched process. The certification is intended to verify that a business is at least 51% owned, operated, and controlled by a woman or women. The certification process includes an in-depth review of the business and site inspection.
With the inclusion of women-owned businesses among their vendors, corporations and government agencies exhibit their commitment to promoting diversity and the constant advance of their supplier/vendor diversity programs.
Confero, Inc. is a customer experience measurements firm specializing in mystery shopping services and customer satisfaction surveys for retail, automotive, banking and food service businesses. Formed in 1986, Confero conducts mystery shops in the U.S., Canada and Japan using its over 130,000 independently contracted mystery shoppers. The firm is a charter member of the Mystery Shopping Providers Association (MSPA), is certified by WBENC as a Woman-Owned business and is accredited by the Better Business Bureau.
The Women’s Business Enterprise National Council is the nation’s largest third party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 US companies and government agencies that rely on WBENC’s certification as an integral part of their supplier diversity programs.