Cary, N.C. — February 6, 2006. NBC-17 aired a Ken Luallen story today about secret (mystery) shopping in the Triangle area. The story featured an anonymous interview with a local mystery shopper and an interview with Elaine Buxton, President of Confero, Inc. Ms. Buxton said, “I was pleased to be able to shed some light on the industry and on what a new mystery shopper might expect. This was an excellent consumer education piece and I was happy to be part of it.”
About Confero:
Confero, Inc. is a customer experience measurements firm specializing in mystery shopping services and customer satisfaction surveys for retail, automotive, banking and food service businesses. Formed in 1986, Confero conducts mystery shops in the U.S., Canada and Japan using its over 130,000 independently contracted mystery shoppers. The firm is a charter member of the Mystery Shopping Providers Association (MSPA), is certified by Women’s Business Enterprise National Council (WBENC) as a Woman-Owned business and is accredited by the Better Business Bureau.