Category: Retail & Grocery

  • Retailers Compete for Holiday Customers

    December 16, 2010

    The holiday season brings out more examples of how competitive the retail landscape is in a sluggish economy.   For example, stores start well before the traditional start of the holiday season to advertise offers.  They hope that by starting earlier, they will entice customers to purchase from them, as opposed to the competition.  Another reason stores increase early efforts is the fear that customers will be more reluctant to spend as weeks go by.

  • Retailers Find Creative New Ways to Capture More Sales

    December 10, 2010

    Developing creative ways to capture more sales and increase customer satisfaction is essential for retail companies during tough economic times, and especially during the holidays.   Borders Books recently announced an initiative to win more customers with its “Customer Commitment.”  In an effort to capture the sale, even if the store does not have the item in stock, Borders makes an offer to customers to find the item online and ship to them with free shipping.    A low-price promise is also part of the Customer Commitment, because Borders promises to match a competitor’s advertised, in-store price. 

  • The Competition for Consumer Dollars, Magic Fitting Rooms, Sales Strategies

    October 29, 2010

    As consumers continue to carefully contemplate how to spend limited dollars, industries respond by listening to customers more carefully and interacting with them in creative ways. Retail stores look for innovative ways to draw customers in and keep them engaged. Macy's recently hit the mark in this area when they launched an interactive "Magic Fitting […]

  • Preparing for Holiday Sales Period: Upselling and Resulting ROI

    September 14, 2010

    Preparing your stores for the busy holiday sales period is top of mind right now.  In addition to ensuring appropriate inventory and staffing levels, how do you train and evaluate employees before this peak season begins?  To make the season the most productive, guide employees on expectations now to add impact to your bottom line.  If you want to learn more about the actual impact of employee sales behaviors to the bottom line, use Confero’s Return on Investment Calculator.                       

  • Confero Retail Compliance Audit Case Studies Show Reliability and Speed

    July 7, 2010

    Over the years, we’ve been asked to conduct research with some very specific and interesting requirements.   For example, Confero recruited smokers with specific types of health insurance policies in order to test and compare the effectiveness of public quit smoking hotlines.  Often times, it’s not the project itself that is the most difficult for us, but the tight time frame that is the most challenging.  Here are some examples: