Our People

Founded in 1986, our mission is simple and remains: Help our client companies provide outstanding service to their own customers.

Why Confero?

  • Experience in diverse industries
  • Proven history of long-term satisfied clients
  • Unsurpassed quality assurance process
  • Technology and innovation, 24/7 online reporting
  • Incentive programs and prize fulfillment services
  • Quality shopper selection and relationships
  • Services customized to meet your needs
  • Dedicated Client Services Manager for every client program
  • Stable leadership

Our executive management team has a combined 55 years of experience in the customer experience measurement field.

Leadership Team

Elaine Buxton, President

Elaine began her career as Operations Manager for Wedgwood China Marketing Ltd., a Frankfurt, Germany-based division of Wedgwood China. There, Elaine managed distribution, training, buying, and administration for the $12 million 31-store division marketed Wedgwood china products to NATO forces in Germany, Italy, Belgium. In 1987, she returned to the U.S. and joined Confero. She was named President in 1999. Elaine has been featured or cited professionally in the News and Observer, Triangle Business Journal, Business Leader Magazine, NBC News and the WTVD News. Elaine was named to the Business Journal’s 25 Women in Business Awards in 2001 and Meredith College named her one of its Top 100 graduates of all time during a celebration commemorating the college’s 100-year history. Elaine was deeply involved in the formation of the Mystery Shopping Providers Association, having served on the Operating Committee which formed the Association and then serving on its Board of Directors for five (5) years. She has also served on the Meredith College Board of Trustees, as President of the Raleigh Professional Women’s Forum, on the Cary Chamber of Commerce Board of Directors and as Board Chair of the non-profit Life Experiences. Elaine earned a BSBA from the University of North Carolina at Chapel Hill and an MBA from Meredith College.

Rob Barry, Director of Quality Assurance

Prior to joining Confero, Rob’s career focused on the financial services industry, including positions as Audit Manager and Controller For MCM Corp, a publicly traded insurance company, accountant with Peat Marwick (now KPMG) and financial services advisor with Shearson Lehman. Rob joined Confero in June of 2003. He serves as an Account Executive and as Director of Quality Assurance. We are using his “accounting/auditor side” and his “financial sales side” all at once. Rob’s audit experience guides his management of the Quality Review process across a base of diverse, customized client projects. Rob’s financial sales experience is definitely an asset to his work as Account Executive for several clients in banking and retail. Rob holds a degree in Business Administration from the University of North Carolina at Chapel Hill.

Paul Jacobi, Director of Data Services

Paul spent 10 years with Washington Inventory Service performing various roles including auditing, recruiting, training and office management prior to moving to North Carolina in 1997 and joining the Confero staff. He was quickly recognized for his experience, enthusiasm and ability to learn within the IT fields and was promoted to Data Services Manager in 1998. Paul’s responsibilities include management of data analysis based on client expectations, integration and interconnectivity of Confero mystery shopping data with other client data, as well as design of data formats for shopping programs. Paul is also a programmer, specializing in SQL/Access databases. Most importantly, Paul is a problem-solver and thrives on the detailed aspects of data migrations and custom reporting requirements. He studied Mathematics at the State University of New York.

Lana Meade, Client Services Manager

Lana joined Confero as a Scheduler in 2001. We soon learned that she had a keen eye for detail and was incredibly organized. Following successful years as scheduler, Lana knew her clients’ programs inside and out. In recognition, Lana was promoted to Client Services Manager. Lana is now responsible for account management, client interface, quality review, client reporting, and program implementation for her clients’ programs in automotive, retail and food service. Lana graduated from Chelsea College in England with a degree in Physical Education. She was a High School Physical Education teacher and Middle School track coach in England before moving to the U.S. She worked in the retail industry in the U.S. prior to joining Confero.

Kara Gammon, Client Services Manager

Kara joined Confero in 2002 as Executive Assistant to the President. Her tenure in this position allowed her the opportunity to learn about all aspects of the inner workings of Confero’s business, as well as clients from a strategic and a project point of view. It was obvious she was eager and prepared for even more responsibility, so she was promoted to Client Services Manager. Kara is now responsible for account management, client interface, quality review, client reporting, and program implementation for her clients’ national programs in automotive, banking, retail and food service. Kara holds a BS in Communications from Elon University.

Laura Leary, Client Services Manager

Laura joined Confero in 2004. Laura had worked for Nynex Mobile Communications for 11 years, progressing to a Collections Supervisor role. Laura’s collections background was extremely valuable as Confero launched on-the-spot rewards shopping services on a national scale. Laura served as Fulfillment Manager for Confero, taking care of all details related to the logistics of prize distribution, inventory and collection. Laura was promoted to Client Services Manager and is now responsible for account management, client interface, quality review, client reporting, and program implementation for her clients’ national and regional programs in food service and retail.

Janet Morrison, Business Development Manager

Janet Morrison joined Confero in 2009. She brings more than 20 years of marketing and sales experience, and 18 years of experience in the financial services industry. Her background includes leading client service and sales initiatives, business development, sales management, marketing research and focus group moderation. Most recently, Morrison served as the regional sales and marketing officer with BB&T, and was responsible for communicating mystery shop goals and results, providing guidance to managers on how to access shop results, encouraging improvement and recognizing employees for superior mystery shop behaviors. Janet earned a Bachelor of Science in Business Administration from the University of Virginia in Charlottesville, Va., and currently serves as a board member for Junior Achievement of Eastern North Carolina, a nonprofit organization dedicated to educating students about workforce readiness, entrepreneurship and financial literacy through experiential, hands-on programs.

We were extremely pleased with the quality and professionalism of the entire Confero team...they executed, problem solved and asked questions when required.

Fortune 500 Foodservice Company